Investing in resort real estate in Bulgaria remains an appealing option for many, particularly in areas like the Black Sea coast and mountain resorts. However, in 2025, potential buyers must carefully assess rental yields and the prospects for property value growth to make an informed decision.
The rental yield for seaside apartments, such as those in Sunny Beach or Golden Sands, varies depending on the season and property quality. During the summer months, when tourism peaks, average annual returns can range from 5% to 8% for well-managed properties. This applies to modern apartments near the beach that attract families and groups. Outside the high season, however, rental income drops significantly, necessitating careful consideration of maintenance costs and complex management fees.
In mountain resorts like Bansko and Pamporovo, rental yields are also seasonal, with the winter months driving the highest demand. Annual returns here typically range from 4% to 7%, particularly for properties close to ski slopes. In recent years, growing interest in winter tourism in Bulgaria has sustained steady rental demand in these areas.
The prospects for value growth in resort real estate in 2025 are moderate. On coastal resorts like Sunny Beach, prices appear to have plateaued after years of rapid increases, with average costs per square meter ranging from 800 to 2000 euros depending on location. Significant appreciation is unlikely due to the large supply of apartments. In mountain resorts, however, a modest increase of 3-5% is expected, supported by infrastructure improvements and Bulgaria’s full entry into the Schengen Area.
Is it worth investing in 2025? For those seeking steady rental income without expecting rapid capital gains, resort real estate remains a viable option. Selecting a property with a prime location and accounting for annual upkeep costs are crucial steps. Investors should prepare for seasonal fluctuations and adopt a long-term strategy.